Over the years, web designing has ended up being a growing number of a widespread ability. Long gone are the days when a " web designer" supervised of everything -from designing pages to writing material and promoting the site. All while making a excellent living out of this.
Today everyone is a web designer. Free and paid for software application allow to develop a total style, or skin, for a web site with no understanding of XHTML, CSS or Photoshop. Not to point out all the graduates from public and personal courses that were trained to produce website, pages and content management systems.
So it may appear like there's little to no factor to become a freelance web designer today. But this is not totally real. As much the tools have actually advanced, they are still just that: tools. They may randomize background images and develop a pleasing color design, but they lack the mind and the ability of an person.
And, sadly, so do many web designers that create sites without any aesthetic value, tough to browse and look at. Sites, in one word, that can not transform their visitors into duplicated visitors. Also, despite owning possibly the whole Innovative Suite, they only fire up Photoshop and disregard such a powerhorse as After Results is for Web Video development.
And that's all, the 3 ideas that will help you in making a living from freelancing webdesign are currently in front of your eyes, however let's have a look in detail to each one of them:
1. Supply worth only a trained human can provide. Makers are terrific timesavers, and someone using a $100 application can produce twenty website quicker than you can plan the very first. However they will all be similar, cookie-cutter produced, templates. The sort of site that doesn't reflect the site owner's objectives and expectations. So make this clear, and spell it out on your LinkedIn profile or Facebook page: you do take care of your customer the method a factory-style designer will never ever be able to do.
2. Make sure you can design websites that convert. Conversion is everything when it pertains to website design. And it does not stop at internet marketing. Every website desires its visitors to convert. Registering for the RSS feed, going to a sponsored link, or maybe simply considering the "Message" the site owner is trying to spread out. Conversion can just be achieved when you prepare the site for a really specific target visitor. And once again this is something just an human can do. Start clean, do not believe an eCommerce site has to look corporate or a video gaming site has to be bold and contrast. Rather, make it clear to your prospective employer that you'll supply him or her with an remarkable research effort, much earlier than when you'll begin jotting down CSS rules and look after DOCTYPES.
3. Be on the leading edge to new innovations. Simply a couple of years ago it was difficult not to find "flash introductions" and images of people shaking hands. Now they have vanished from all the sites where trained, intelligent, web designers are at works. But they still live, and I can ensure you one thing: those site's owners experience a lack of conversion that frustrates them. Program them you can ease their pain with a case study, or even much better a video case research study. Possibilities are you own a web cam, so have a good hairstyle, purchase some licorice (it works wonders when it comes to enhancing your voice recordings) and tape-record a short segment where you describe how and why they can take advantage of a contemporary, well thought out technique.
Do not go overboard with a Powerpoint presentation, keep it professional however on a individual level. And program, show, show them how an ugly site can be developed into a well oiled transforming machine. All because you have invested a couple of hours taking a look at how to turn a static Photoshop logo into business looking video with After Results' 3D video camera movements and a little bit of screen recording.
In summary, all you need to do is to offer something here an unskilled person with the right tool can not supply: a creative, individual advantage. Naturally this implies you'll need to invest some evenings in front of your Mac or Pc, scratch your head over After Impacts compositions or the ins and outs of digital video postproduction. However it's well worth it and will give you a increase in no time. Remember this formula: Creativity plus Understanding equals Success.